LCMS Convention Workbook St. Louis, Missouri — 1983, Page 69

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PARISH, YOUTH, AND COMMUNICATION SERVICES 69

record-setting sales of videotape recorders and cameras are
expected to increase activity in this nonbroadcast use for
demonstrations and training within a congregation. The board
is participating in a pan-Lutheran video effort that will
increase knowledge on in-field use and lead to a package of
resources. The project is sponsored by the Aid Association for
Lutherans.

~ Television programs produced in conjunction with the
department have included a Cable News Network interview of
Dr. Bohlmann immediately after his election; a September
1981 NBC-TV half-hour religious special from Bethel congre-
gation in San Francisco describing the “‘Parish Partnerships
with the Disabled”; another half-hour NBC-TV religious
special from the campus of Concordia College, Bronxville, New
York, in April 1982; and a look at the Concordia Sex Education
series from Village Lutheran Church in Bronxvilleon CBS-TV
in November 1982.

Adocumentary on the passage of the Synod’s human organ
donor resolution was telecast on CBS-TV in January 1983.
Another program featuring the unique ministry of a Cincinnati
congregation is planned for showing in late spring on ABC-TV.

The board is grateful for the exposure given to the work of
the LCMS in the December 1982 issue of the Saturday Evening
Post and was pleased to be able to promote the use of article
reprints by congregations and other entities within the Synod.

The Board for Communication Services

The following individuals have served on the board during
the past biennium: Robert Christian, Dr. John H. Frahm, Dr.
Jean Garton (secretary), Dr. Arnold G. Kuntz, Rev. Henry C.
Lubben (chairman), Marlys Taege, and William G. Wagner.
They join in commending this report and the communications
ministry of the Synod to your serious and prayerful considera-
tion.

Henry C. Lubben, Chairman
Paul Devantier, Director

2-04

Report of Concordia Publishing House

For 114 years, since its founding in 1869, Concordia Pub-
lishing House, as the publishing arm of The Lutheran
Church—Missouri Synod, has faithfully carried out its sacred
mission of sharing the Christian faith. Succinctly stated,
Concordia has as its mission the

e development
® production
© marketing
e distribution
of products that
® communicate
© foster
® support
the Christian faith for use by
e Lutheran Church—Missouri
Synod members
e other Christians
® general public
and to do so in a manner that is
® ongoing
© nonsubsidized
® expanding

Products

Concordia’s 365 dedicated men and women evidence a
strong commitment to this mission. A low rate of personnel
turnover assures continuing creativity and technical skills for
the production of a variety of products that are true to
Concordia’s mission and the needs of the church. These
products are not only in the form of printed materials such as
books and music, but include merchandise, recordings, films,
filmstrips, and initial experimentation with videotape and
computer software.

Products of special significance developed in 1981—82

include the new hymnal, Lutheran Worship, and the six
volumes of the translated writings of Dr. C. F. W. Walther.
Specific materials have also been produced to aid in the
commemoration of the 500th anniversary of Martin Luther’s
birth. Originating in England, the Palm Tree series of Bible
stories for young children is also a significant new item. A
complete listing of CPH products of 1981—82 is appended to
this report.

Product Users

Obviously, in order to communicate, foster, and support the
Christian faith, Concordia’s products must be skillfully mar-
keted and efficiently distributed. Through a variety of adver-
tising media and outlets, attempts are made to reach Lutherans
and others through trade and retail sales. Nearly 3,000 Chris-
tian bookstores throughout America, Canada, England, Aus-
tralia, and New Zealand and other selected stores provide
outlets for Concordia’s products. Many congregations and
individual customers place retail orders with CPH directly by
mail or telephone (toll free, 1-800-325-3040).

To accomplish an expanded use of CPH products Concordia
has devoted increased effort to marketing and product re-
search. Initial work is being carried out in the area of video and
computer software for congregational use. Telecommunicati
systems have been established between the House and the
Synod’s International Center and also between CPH and some
of the Lutheran Witness District Edition editors.

ACPH image study was conducted among a representative
sampling of lay, teacher, and clergy leaders of the Synod. This
data helps Concordia determine where and how to place some
of its future advertising and public relations energies. Com-
munication with District and other educational personnel of
the Synod through newsletters, workshops, conferences, and
displays has also been expanded.

Concordia’s professional and technical personnel have
been engaged in an in-house study of the nature of the Synod’s
members, based on the recently published Profile of Lutherans
in the U.S.A., in order to determine the significance of that
study on the future efforts of the House. -

Organization

To guide the business affairs of the Publishing House, a
Board of Directors, responsible to the Synod according to the
provisions of its corporate charter and bylaws, is elected by the
Synod. Present officers and board members are the following:

Chairman, Fred L. Kuhlmann, vice chairman and executive
vice-president, Anheuser Busch Companies, Inc., St.
Louis, Mo.

Vice-Chairman, Paul W. Krueger, CPA, senior consultant,
Main Hurdman, Bloomington, III.

Secretary, Enno Sauer, past president and consultant,
Rohm and Haas of Kentucky, Inc., Louisville, Ky.

Rev. J. Barclay Brown, pastor, Mt. Hope Lutheran Church,
Casper, Wyo.

Milton P. Koch, owner, ProKo Home Maintenance Co.,
College Park, Md.

Marvin Jenkins, division personnel manager, 3M Com-
pany, St. Paul, Minn.

Dr. David Kaufmann, professor of physical education,
University of Florida, Gainesville, Fla.

Arnold F. Kemmerle, CPA, Santa Rosa, Calif.

Roger Laesch, principal, Northwest Lutheran School,
Milwaukee, Wis.

The Synod’s Board of Directors’ representative to the CPH

board is Dr. Norman D. Sell, treasurer of the Synod.

To provide managerial leadership for the key functions of

the House, the following serve as division directors and cor-
porate officers.

Dr. Ralph L. Reinke, president and chief executive officer

Dr. Al. H. Senske, vice-president—administration

R. Stephen DeLorey, director of information systems

Kenneth Drentlaw, director of finance

Roy Jungmeyer, director of distribution; assistant secretary
of the board of directors

Stephen Linehan, director of marketing

Dr. William Meyer, director of editorial

Don Pallarito, director of design and production