# LCMS Convention Workbook_St. Louis Missouri_1983_S69 # Machine transcription, uncorrected — CHI Digital Archive (demonstration) oie een ee PARISH, YOUTH, AND COMMUNICATION SERVICES 69 record-setting sales of videotape recorders and cameras are expected to increase activity in this nonbroadcast use for demonstrations and training within a congregation. The board is participating in a pan-Lutheran video effort that will increase knowledge on in-field use and lead to a package of resources. The project is sponsored by the Aid Association for Lutherans. ~ Television programs produced in conjunction with the department have included a Cable News Network interview of Dr. Bohlmann immediately after his election; a September 1981 NBC-TV half-hour religious special from Bethel congre- gation in San Francisco describing the “‘Parish Partnerships with the Disabled”; another half-hour NBC-TV religious special from the campus of Concordia College, Bronxville, New York, in April 1982; and a look at the Concordia Sex Education series from Village Lutheran Church in Bronxvilleon CBS-TV in November 1982. Adocumentary on the passage of the Synod’s human organ donor resolution was telecast on CBS-TV in January 1983. Another program featuring the unique ministry of a Cincinnati congregation is planned for showing in late spring on ABC-TV. The board is grateful for the exposure given to the work of the LCMS in the December 1982 issue of the Saturday Evening Post and was pleased to be able to promote the use of article reprints by congregations and other entities within the Synod. The Board for Communication Services The following individuals have served on the board during the past biennium: Robert Christian, Dr. John H. Frahm, Dr. Jean Garton (secretary), Dr. Arnold G. Kuntz, Rev. Henry C. Lubben (chairman), Marlys Taege, and William G. Wagner. They join in commending this report and the communications ministry of the Synod to your serious and prayerful considera- tion. Henry C. Lubben, Chairman Paul Devantier, Director 2-04 Report of Concordia Publishing House For 114 years, since its founding in 1869, Concordia Pub- lishing House, as the publishing arm of The Lutheran Church—Missouri Synod, has faithfully carried out its sacred mission of sharing the Christian faith. Succinctly stated, Concordia has as its mission the e development ® production © marketing e distribution of products that ® communicate © foster ® support the Christian faith for use by e Lutheran Church—Missouri Synod members e other Christians ® general public and to do so in a manner that is ® ongoing © nonsubsidized ® expanding Products Concordia’s 365 dedicated men and women evidence a strong commitment to this mission. A low rate of personnel turnover assures continuing creativity and technical skills for the production of a variety of products that are true to Concordia’s mission and the needs of the church. These products are not only in the form of printed materials such as books and music, but include merchandise, recordings, films, filmstrips, and initial experimentation with videotape and computer software. Products of special significance developed in 1981—82 include the new hymnal, Lutheran Worship, and the six volumes of the translated writings of Dr. C. F. W. Walther. Specific materials have also been produced to aid in the commemoration of the 500th anniversary of Martin Luther’s birth. Originating in England, the Palm Tree series of Bible stories for young children is also a significant new item. A complete listing of CPH products of 1981—82 is appended to this report. Product Users Obviously, in order to communicate, foster, and support the Christian faith, Concordia’s products must be skillfully mar- keted and efficiently distributed. Through a variety of adver- tising media and outlets, attempts are made to reach Lutherans and others through trade and retail sales. Nearly 3,000 Chris- tian bookstores throughout America, Canada, England, Aus- tralia, and New Zealand and other selected stores provide outlets for Concordia’s products. Many congregations and individual customers place retail orders with CPH directly by mail or telephone (toll free, 1-800-325-3040). To accomplish an expanded use of CPH products Concordia has devoted increased effort to marketing and product re- search. Initial work is being carried out in the area of video and computer software for congregational use. Telecommunicati systems have been established between the House and the Synod’s International Center and also between CPH and some of the Lutheran Witness District Edition editors. ACPH image study was conducted among a representative sampling of lay, teacher, and clergy leaders of the Synod. This data helps Concordia determine where and how to place some of its future advertising and public relations energies. Com- munication with District and other educational personnel of the Synod through newsletters, workshops, conferences, and displays has also been expanded. Concordia’s professional and technical personnel have been engaged in an in-house study of the nature of the Synod’s members, based on the recently published Profile of Lutherans in the U.S.A., in order to determine the significance of that study on the future efforts of the House. - Organization To guide the business affairs of the Publishing House, a Board of Directors, responsible to the Synod according to the provisions of its corporate charter and bylaws, is elected by the Synod. Present officers and board members are the following: Chairman, Fred L. Kuhlmann, vice chairman and executive vice-president, Anheuser Busch Companies, Inc., St. Louis, Mo. Vice-Chairman, Paul W. Krueger, CPA, senior consultant, Main Hurdman, Bloomington, III. Secretary, Enno Sauer, past president and consultant, Rohm and Haas of Kentucky, Inc., Louisville, Ky. Rev. J. Barclay Brown, pastor, Mt. Hope Lutheran Church, Casper, Wyo. Milton P. Koch, owner, ProKo Home Maintenance Co., College Park, Md. Marvin Jenkins, division personnel manager, 3M Com- pany, St. Paul, Minn. Dr. David Kaufmann, professor of physical education, University of Florida, Gainesville, Fla. Arnold F. Kemmerle, CPA, Santa Rosa, Calif. Roger Laesch, principal, Northwest Lutheran School, Milwaukee, Wis. The Synod’s Board of Directors’ representative to the CPH board is Dr. Norman D. Sell, treasurer of the Synod. To provide managerial leadership for the key functions of the House, the following serve as division directors and cor- porate officers. Dr. Ralph L. Reinke, president and chief executive officer Dr. Al. H. Senske, vice-president—administration R. Stephen DeLorey, director of information systems Kenneth Drentlaw, director of finance Roy Jungmeyer, director of distribution; assistant secretary of the board of directors Stephen Linehan, director of marketing Dr. William Meyer, director of editorial Don Pallarito, director of design and production