LCMS Convention Workbook St. Louis, Missouri — 2001, Page 59

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SYNODICAL REPORTS 59

¢ Updated policy manuals for the BHE and campus activity
¢ Hosted a Concordia University System All-Faculty Gathering

¢ Searched for potential faculty members, especially among ethnic
minorities

Work Plan for Years between Conventions
Specific Goals (Measurable)

1. Lead a discussion in two meetings annually with the
Presidents and Chief Academic Officers on effective ways to
remain faithful to our Lutheran values, based on doctrinal and
confessional principles.

2. Promote the recruitment of more church work students with
feature articles in the three issues of the Concordia Chronicle,
individual mailings (130,000) once a year to eighth through
eleventh grade LCMS Lutherans, and a general Concordia
Sunday mailing (6,000) to all LCMS parishes that presents
effective recruitment strategies for implementation.

3. Lead an endowment effort nationwide to develop a significant
endowment base ($26,000 per student) to recruit and
financially support Lutheran student enrollments in four
three-year phases ($370 million over 12 years).

4. Increase the exchange of courses between campuses via
compressed video from 27 in 1998 to at least 65 annually as
an effective means of enhancing course offerings through
cooperative efforts.

5. Conduct at least three Board of Regents orientation seminars
annually or as requested by each institution.

6. In cooperation with the LCMS Foundation staff, conduct at
least one leadership training program annually in resource
development strategies for approximately 25 officers.

7. Create, develop, and implement a basic marketing imaging
concept for national distribution by or through institutions
primarily focusing on recruitment and resource development
within fiscal year 98-99.

8. Conduct a leadership training seminar in fiscal management
for Presidents and Chief Financial Officers once every three
years including investment strategies for institutional assets,
such as endowment trends.

9. Review, revise, or develop common policies for general
cooperative and relational coordination between the Board for
Higher Education/Concordia University System and
institutional activity at each BHE/CUS quarterly Board
meeting.

10. Increase the number of Lutheran high schools connected to
the CUEnet system by 10 each year for reception of at least
two courses annually during the next three years.

11. Devise and implement a process to develop within three years
acceptable approaches to preparing pastoral leadership for
parishes that fulfill the expectations of District leaders, satisfy
the church’s membership perception of qualified or certified
pastors, and receive synodical convention affirmation (i-e.,
ordained deacon).

12. Process an annual search for minority (ethnically diverse)
faculty persons with credentials to serve as professors at a
college/university/seminary.

13. Monitor and evaluate direct mail solicitation cost and
effectiveness (ROI) monthly, reducing the cost and increasing
receipts by at least 5 percent per year.

General Goals (Potentially Measurable)

1. Solicit campus leadership to engage select individuals in
mentoring or workshop experiences as future administrators
in higher education through coordination of leadership
training clusters. °

2. Encourage cooperative application of international study
experiences and cross-cultural activities among students and
faculty members of synodical institutions.

3. Research and install processes to influence efficiencies in
operations on all campuses.

4. Coordinate purchase and installation of administrative
software (AIS) for all 12 campuses.

5. Develop and implement strategies to expand the application
of the DELTO program.

6. Promote and cultivate the concept of a single admission staff
for theological education.

7. Promote and cultivate a fourth-year professional experience
for theological education.

What the Board for Higher Education/Concordia University System
Does to Provide a Continued Supply of Church Workers

Database

The source of most information which leads to recruiting efforts
is a database kept by the Rosters and Statistics Department. They
collect information from congregations. This database is used by
two groups of people for recruiting: the BHE office and the indi-
vidual Concordias.

Mailings

Each year several mailings go out to all the youth in the data-
base from the eighth grade through the eleventh grade. In the
course of one year they will receive two pieces of information from
our office.

“Diving into Your Future” is a brochure sent to all eighth
graders encouraging them to consider a church work vocation.
There is a response card included on which students can indicate
interest in a specific vocation (e.g., teacher, pastor, DCE, etc.).
Over the past two years, approximately 1,000 students have re-
sponded. ;

Ninth-grade postcard is a postcard sent to all ninth graders as
a follow-up to the eighth-grade mailing. It does not ask for a re-
sponse but encourages them to consider churchwork.

“10 Good Reasons ...” starts to specifically introduce tenth
graders to the Concordia University System. It lists ten benefits of
attending one of the ten Concordias. Students who respond to this
mailing receive a letter from our office along with a brochure
which gives more information on each campus.

“Guide to the Three Million Square Mile Concordia Cam-
pus” is a brochure sent to all eleventh graders which introduces the
Concordia University System and briefly describes each campus.
Respondents receive a letter from the BHE office as well as the
“Majors and Programs” brochure. About 1,500 students have re-
sponded in the past two years.

Marketing

Each year in the college issue of Campus Life we place a full-
page ad for the Concordia University System. Some students use
the tear off card available and send it in; others use the generic card
in the magazine and the Campus Life staff sends those names and
addresses to our office.

“Teen Home School Shopper’’—This publication is sent out
two times a year to a total of 100,000 families.

LECNA college fairs—All the above students also receive a
flier advertising the nearest Lutheran college fair in their area.

Concordia Sunday—Annually we send out a mailing to each
congregation in the LCMS which encourages them to celebrate a
Concordia Sunday sometime in April (though anytime is fine). We
provide a form which they can use to order materials easily, such as
the brochures mentioned above, bulletin inserts, litanies, offering
envelopes, etc.

Poster—Recently the advertisement developed for Campus Life
was adapted to be an 11 x 17 poster with tear-off cards and was
sent to each congregation and school in the LCMS.

Concordia Chronicle is a four-page newspaper which is in-
cluded in the LCMS Reporter three times a year (September, De-
cember, and March).

Radio—KFUO has a nationally syndicated Sunday morning
program of sacred music known as JOY. CUS has a 30-second spot
on the program.

2001 Convention Workbook