# LCMS Convention Workbook_St. Louis Missouri_1975_S 16
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

evaluators urged the Synod to continue THIS IS THE LIFE and to enhance

and refresh its impact in new ways.

There was consensus also that the Synod should give continued

high priority to additional prime time specials like CHRISTMAS IS in

order to reach the huge "one-time" audiences of evening TV.

YEAR ONE - 1974-1975

A. RESTRUCTURE AND RENEW THE EVANGELISM THRUST OF LUTHERAN
TELEVISION BY:

1.

Preparing a new evangelism packet for the Evangelism
Committee of each congregation through which calls can
be made within the community using THIS LS THE LIFE
and other Lutheran television programming as a found-
ation for acquainting people with the Lutheran Church
and its work.

Revising the mail operation of forwarding evangelism
prospects through the utilization of the Synod's com-
puter.

Refresh the 'giveaway'' section of the programs and
episodes by offering more meaningful gifts to gain

additional response,