# LCMS Convention Workbook_St. Louis Missouri_1975_S 17
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

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the Board sought out some of the most widely recognized talent within the
television industry itself. Then under a generous grant from Aid Associ-
tion for Lutherans these creative, programming, management, and distribution
leaders within the industry were invited to an evaluation conference with
Synodical and Lutheran Laymen leaders also in attendance, to probe Synod's
television ministry. Detail on this evaluation conference is summarized

in our plenary report. The full input of the conference was refined by

the television staff, distilled by a special ad hoc committee of the Tele-
vision Board which included its members from the professional broadcasting in-
dustry, and then screened again through the plenary television board.

The result, we feel, is a bold forward-looking, yet realistic, program
for a more effective mission endeavor which gives substance to the Synodi-
cal resolutions calling for expansion and higher priority.

There is every reason to believe that, under the blessing of God, this
plan carries tremendous potential, because it offers Synod the opportunity
for the desired development and expansion in a series of annual growth
stages which are built upon the best available analysis of the professional

evaluators at the conference.

THE PROJECTS

Following is an outline of the essential priorities and programs which
comprise a three-year work plan to provide the Synod with a more effective
television ministry to communicate the Gospel to a growing, complex world
society and which your Television Board proposes for authorization by Synod.

The evaluation conferees offered the unanimous opinion that THIS IS THE
LIFE is a high quality distinctive television program and that the Synod
would be making a serious mistake if it cut back, weakened, or dropped

THIS IS THE LIFE with its weekly impact and continual presence. The