# LCMS Convention Workbook_St. Louis Missouri_1975_S 21
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

B.

RESTRUCTURE AND RENEW THIS IS THE LIFE AS A WEEKLY TELEVISION
PROGRAM BY:

1. Producing additional episodes to a minimum network
standard of 22 (we are down to 17 this year).

2. Add new identification through a new "title sequence"
highlighting more distinctly the name THIS IS THE LIFE
at Opening and closing.

3. Studying the merit of utilizing a new host and or weekly
guest stars for identification and impact.

CONTINUE PRODUCTION AND PROMOTION OF TELEVISION SPECIALS

1. Complete work on EASTER IS (financed in part from LWML
grant).

2. Begin work on a second Christmas special (financed from
125th Anniversary Thankoffering).

FURTHER MISSIONARY OUTREACH: 26 LIP SYNCHRONIZATION FILMS

IN THE SPANISH LANGUAGE FOR USE IN USA AND OVERSEAS,

13 PORTUGUESE FILMS (ALL FINANCED BY 125TH ANNIVERSARY FUNDS).

RESTRUCTURE AND EMPHASIZE EXTERNAL AND INTERNAL PROMOTION

EFFORTS ON BEHALF OF TELEVISION PROGRAMS, INCLUDING ADVERTISING

AND PROGRAM COVERAGE,

EXPERIMENTAL PURCHASE OF TIME IN A MAXIMUM OF FIVE MAJOR
MARKETS TO REACH A MAXIMUM AUDIENCE FOR THIS IS THE LIFE.

TENSION POINT - 30 MINUTE LOCAL DISCUSSION PROGRAM RE-EVALUATION,

CONTINUE EXPERIMENTATION AND DEVELOPMENT OF CHILDREN'S TELEVI-
SION SPOTS (FINANCED BY LWML GRANT).

The total budget for the first year of the planned three-year work program
is estimated at $1,583,500.00, (which compares with a 1974 budget proposal
from the Board of Directors of $1,120,000.00). The Lutheran Laymen's League
currently contributes over $400,000 to this budget, and has increased its

committment each year.