# LCMS Convention Workbook_St. Louis Missouri_1975_S 22
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

LUTHERAN TELEVISION, THREE-YEAR WORK PLAN, 1974-1975

In response to: Milwaukee Memorials 10-11 and 10-19

The following is an outline of the essential priorities and programs which
comprise a Three-Year Work Plan to provide the Synod with a more effective
television ministry to communicate the Gospel to a growing, complex world
society, and which your Television Board proposes for authorization by Synod.
There is every reason to believe that, under the blessing of God, this plan
carries tremendous potential, because it offers Synod opportunity for the
desired development and expansion in a series of annual growth stages which
are built upon the best available analysis of objective professional evalu-
ators.

The evaluation conference offered the unanimous opinion that THIS IS THE LIFE
is a high quality, distinctive religious television program and that the
Synod would be making a serious mistake if it cut back, weakened, or dropped
THIS IS THE LIFE as a weekly program, The evaluators urged the Church to con-
tinue the program and to enhance its impact in new ways.

There was consensus also that the Synod should give continued high priority
to additional prime time specials like CHRISTMAS IS in order to reach the
huge "one-time" audiences of evening TV.

YEAR ONE - 1974-1975

A. RESTRUCTURE AND RENEW THE EVANGELISM THRUST OF LUTHERAN
TELEVISION BY:

1. Preparing a new evangelism packet for the Evangelism
Committee of each congregation through which calls can
be made within the community using THIS IS THE LIFE
and other Lutheran television programming as a found-
ation for acquainting people with the Lutheran Church
and its work.

2. Revising the mail operation of forwarding evangelism
prospects through the utilization of the Synod's com-
puter.

3. Refresh the "giveaway'' section of the programs and
episodes by offering more meaningful gifts to gain

additional response.