# LCMS Convention Proceedings_St. Louis Missouri_1938_S329
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

Miscellaneous Matters 329

Report of Press Committee
(Memorial 618)

Your Committee notes with much satisfaction the increased
publicity activity on the part of Districts through standing or
special press committees, local publicity organizations, congrega-
tions, and other agencies to bring to the attention of the general
public the teachings, principles, and doctrines of the Lutheran
Church. A survey made hy your Committee shows many forms of
Lutheran publicity. Exhibits at State fairs were arranged; many
of our pastors supplied local papers regularly with copy for ser-
monets and news items, secured time on local radio stations, and
inserted paid advertisements in newspapers. Other mediums of
advertising and publicity used were outdoor posters, window dis-
plays for Lent and Christmas, electric crosses, bulletin-boards, and
the usual printed matter, such as folders, announcement cards,
weekly bulletins, etc.

Your Committee commends the Lutheran Laymen’s League
for its enlarged plans for the Lutheran Hour. With 62 stations on
a special coast-to-coast hook-up and a mail that reached the 2,000-
per-week mark, this missionary publicity undertaking should prove
a real soul-winning venture.

Your Committee commends the American Lutheran Publicity
Bureau for its enlarged tract publication and distribution plans.
The large editions of four million Gospel tracts printed during the
last triennium have enabled pastors, missionaries, and churches to
disseminate God’s Word in printed form.

Publicity for this convention was sponsored in cooperation with
the local committee and consisted of mats with brief write-ups for
the newspapers; copy for the Associated Press, International News,
United Press, and other news agencies; mimeographed releases to
pastors for local papers; attempts to secure time during the week
of the convention from the National, Columbia, and Mutual Broad-
casting companies; and arrangements to release the proceedings
of the convention from the convention auditorium.

Grateful acknowledgment is hereby made of the policy of the
A. L. P. B., which liberally placed all its facilities at your Com-
‘mittee’s disposal, thus effecting a great saving ef money to our
Synod.

The Cleveland Convention appropriated $2,500 a year for the
use of the Synodical Press Committee. Your Committee disbursed
in 1935 $465.48, which included the convention expenses; in 1936,
$45.81; in 1937, $34.00.