# LCMS Convention Proceedings_St. Louis Missouri_1926_S165
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

Ev. Luth. Synod of Missouri, Ohio, and Other States. 1926. 1685

could be furnished for $2.50 per annum or less. On the basis of
three thousand circulation this computation for 96 pages is made
according to prices in Cedar Rapids, figuring composition and print-
ing at $500 a month, postage per year at $600, and the cost of one
mailing-list at $75 a month. This price is for a sewed magazine,
stapling being still cheaper. Income from advertisers is not in-
cluded in these figures.

2. The School Journal should likewise carry an appended ad-
vertising section of things of interest to schoolteachers, school boards,

organists, and choir leaders. A declaration should: be made by Synod’

which would be an invitation to the American Luther League to use
the Journal as its official publication, as the Witness and DLutheraner
were opened to the Lutheran Laymen’s League, whereby a goodly

; number of pages would be given over to these friends of Christian

F education. Thereby the Lutheran Layman would be removed from
© our reading tables, while the Journal would receive the benefit of
several thousand present subscriptions now being paid for the Lay-
man and could be furnished for half of what the Journal now costs.
The title of the magazine should indicate the combination, which, if
found to work out unsuccessfully, could be dissolved. The spreading
of the contents of the Journal would increase among our people the

eo appreciation of the work and problems of our schools and teachers

and thus be very helpful to the cause.

3. The Young Lutherans’*Magazine should be combined with the
Concordia Junior Messenger under the title of the latter, noting the
combination. Departmentize the magazine according to the ages of
the young readers. Increase the number of pages. Carry as adver-
tising the things carried by our Publishing House and advertisements
-. of our colleges, high schools, and hospice homes. Encourage more
‘ liberal use of illustrative matter, specific cuts as well as ornamental

= ombellishments; discourage excessive or nearly exclusive use of peren-

< nial stock illustrations. One mailing-list would be eliminated here.
7 4. Our missions should be still better and strikingly presented by
F increasing the Witness and Lutheraner by eight to sixteen pages,
.. every mission being assigned one or more columns in which the
;, missionaries present by work and picture their fields, as the Deaf
* Lutheran at present presents the work of the missionaries to the

a deaf. And our official organs should in the department of missions

’ not only supply articles for popular interest, but even technical
/ material should be presented, written by and for the workers in the
- field. These give the very best insight into the work and problems of

‘the missionaries. The excellent handling of illustrative matter in

the missionary pamphlet Matheteusate and in Paving the Last Mile

al offers fruitful suggestions for the layout of the pages on missions in

* all our publications.