# LCMS Convention Workbook_St. Louis Missouri_2016_S126
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

126

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OFFICER, BOARD, AND COMMISSION REPORTS
2. Urban areas, which house large concentrations of unreached
people.
3. The emerging global youth culture, which is identified as
another unreached people group.
Launch a New Digital Mission Field.
° Develop and test optimal web and mobile platforms for reaching
targeted audiences with the Gospel. Building on this research,
LHM will launch online programming over such platforms as social media, web TV, video streaming, and blogs. With the right
message, these programs will potentially reach millions instantly.
° Create follow-up tools to use and provide to individuals and congregations to stimulate conversations with the unreached. Ultimately this will facilitate more opportunities for connections into
Christian communities.
° Engage the unreached online in three phases:
1. Initial Contact: Create programs and initiatives such as advertising, viral concepts, and personal referrals that allow for
a first contact.
2. Relationship Building: Develop platforms that provide for
in-depth discussion and learning opportunities, including issues segments, an Explore Christianity course, and a Christian Apologetics course.
3. Real-Time Personal Connections: Take the relationship offline by connecting individuals to Christian communities
where their relationships with Christ and church will deepen.

2016 Convention Workbook

In Conclusion:
Humanity today stands at a crossroads – many have come to
believe that they don’t need God or doubt His existence. Those without Christ in their lives aren’t even aware of the eternal crisis they
are facing, but for Christians the dire stakes for these individuals are
all too clear.
The need to boldly proclaim the love of Christ is greater than ever
… and the Lord has placed Lutheran Hour Ministries in a unique
position to respond. Not only do LHM’s media tools and resources
help grow and nurture faithful Christians by the power of the Holy
Spirit, but they allow the Gospel message to penetrate the expanse of
distance, the barriers of prison walls, and the lines of civil unrest or
hostile political regimes to reach individuals who have had little or no
opportunity to hear the Gospel. They bring a message of forgiveness,
love, and hope found only in Jesus Christ to a world that is hurting
and hungry for the one thing that is sorely needed.
Lutheran Hour Ministries pledges to continue as a leader in sharing the Gospel through whatever media and technology means are
most effective to touch lives for Christ. This ministry will continue
to support congregations by offering training and outreach tools for
local volunteer evangelism efforts. And we will strive to continue
being a leading resource for sound Lutheran programming to support our churches and pastors in their outreach efforts, not only in
the United States but throughout the world.
Philip Krauss II, Chairman
Kurt Buchholz, President & CEO