# LCMS Convention Proceedings_St. Louis Missouri_1956_S583
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

PUBLICATION MATTERS 583

Concordia Publishing House. According to convention resolution,
the Mission Call is now being issued eight times a year as part of
the Lutheran Witness and is being partly subsidized by Concordia
Publishing House.

This Day magazine continues to grow in popularity and in
number of subscribers. It is generally recognized as the most
attractive Christian magazine in America.

In co-operation with the Board for Parish Education we have
issued many new Sunday school items during the period. The
major project, however, has been the publication of a completely
new and expanded series of Bible study materials for the pupil
and instructor. These materials have already been well accepted.

Our vacation Bible school materials continue to be used widely,
also outside the Missouri Synod. Since 1953 VBS lesson sales in-
creased from 318,451 to 491,487.

A number of years ago Concordia Publishing House made
assignments to a number of nationally known artists for the paint-
ing of an entirely new series of Bible Story Pictures. A rather
substantial investment was involved. However, today we have
a series of excellent pictures, which are being used in our Sunday
school periodicals. Through the acquisition of this fine artwork
and the addition of extra equipment in our plant we are now able
to produce, for the first time, our Primary and Beginner Sunday
School Lessons with our own artwork and on our own presses in
the Concordia Publishing House plant.

The Concordia Music Department has continued to expand and
to publish music by outstanding composers. Many of our materials
have been well received by leading musicians, not only in the
United States but also in foreign countries.

During the triennium our Visual Aids Department has been
of special service to various synodical boards and committees in
the preparation and distribution of many educational filmstrips and
motion pictures with and without recordings. During the triennium
we have also successfully distributed on a national basis twenty-
four of the “This Is the Life” television episodes for showings in
churches. In connection with this activity a substantial sum of
money was transferred to the synodical treasury. In all matters

‘there has been close co-operation with the Visual Aids Board.

The activities of this department have again kept Concordia Pub-
lishing House in a position of leadership in this country in the field
of audio-visual aids. It has been stated that Concordia Publishing
House Visual Aids Department is one of the five leaders in this
field in the United States.

We are indeed happy to report that the devotional booklet