# LCMS Convention Proceedings_St. Louis Missouri_1953_S536
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

536 MISCELLANEOUS MATTERS

The Financing of the Program

The fiscal year of the Lutheran Television Produce ii
mittee coincides with the fiscal year of Synod.

The costs for the first fiscal year of operation, from
ber 1, 1952, to January 31, 1953, were covered by a special:
the synodical Board of Directors in the amount of $750,090
from the “Conquest for Christ” fund. The actual expe:
this period amounted to $756,979.88. $50,000 of this amo
returned to the “Conquest for Christ” fund through ing
ceived from the pilot-film showings.

The funds for the second fiscal year of operation, ¢
from February 1, 1953, to January 31, 1954, are to be pro!
the following way: The Fiscal Conference of Septe
allocated a total of $400,000. This amount is to be suppl
with an additional total of $300,000, to be secured from so
the following: The sale and distribution of prints; the ine
film rentals; direct fund solicitation.

Our Present Status
- The blessing of the Lord of the Church has rested ‘yu
activities of your Lutheran Television Productions Comm
overflowing measure. Begun as a venture of faith, the Dy
has gained a tremendous amount of public acceptance. . °
From the viewpoint of distribution, “This Is the Life”.
rently carried by 81 stations. After having carried the se
the fall of 1952 and the spring of 1953, virtually all of these.
mitters are reshowing the first 26 films during the summer‘of
until the time when they will begin to carry the new, <or
seriés of 26 films. It should be specifically pointed out
the time is granted free of charge by the television sta
a sustaining basis. The value of the time thus represents.
cost of $1,275,000.
The scheduling of the programs represents a very: cg
operation. The prints are “bicycled” from station to static i
to secure maximum use of a limited number of prints
special programs, one for Thanksgiving, 1952, another for?
mas, 1952, and a third for Easter, 1953, were prepared. The
mas and Easter films employed the format of Biblical d
- The mail response has been most gratifying. As of this
140,000 pieces of mail have reached television headquarters
Lutheran Building, requesting copies of the eighty-four-
let This Is the Life. :

arranged for a thorough and ‘systematic wollen as land
conducted through the synodical Board for Home Mission