# LCMS Convention Proceedings_St. Louis Missouri_1953_S535
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

MISCELLANEOUS MATTERS 535

ay 48, 1951, the Board of Directors Television Advisory
»e made the following recommendations to the synodical
irectors: ;

believe that an effective television program for our
sa definite possibility. We believe that this medium lends
{ for the promulgation of general Kingdom purposes.
believe that the purpose of any television program, spon-
ur Church, must be to propagate the Christian message.
se must be the same as that indicated by the slogan
Christ to the Nations.”

believe that our projected television program should be
distinctive framework, allowing for variety of technique,
al emphasis on dramatic presentations, both fictional and
tary, both Biblical and contemporary.

distinctive framework” we mean an opening and an end-
fch- would label the program and make it readily recog-
our audience. It may be that. this framework may be
g to include our distinctive Gospel appeal.

We recommend that our Church use film for the preparation
ograms (1) because of the present situation in the tele-
ustry, which makes it impossible for any network to de-
sizable number of stations; (2) because film programs can
for later distribution and continue to produce additional

suggest that our Church proceed with the production
num of 26 films, each for a 30-minute television program.
t to these recommendations, the synodical Board of Di-
reupon appointed the Lutheran Television Productions
. The organization meeting of the Television Committee
on June 28, 1951, at Concordia Seminary. The dramatic
‘format was agreed upon, and plans were laid to answer
uestions that would inevitably be associated with so far-
program.

levision Committee met at regular intervals, laying plans
ecasts of “This Is the Life.” The services of the Rev. Her-
kel were secured as Religious Adviser in the fall of
in the spring of 1952 Mr. Melvin Schlake joined the
n in the capacity of Executive Secretary.

ilot films were prepared in the fall of 1951 for a special
: January of 1952. On Tuesday, September 9, 1952, the
series “This Is the Life” was formally inaugurated over
ion lanes of America. The DuMont stations in New
gton, and Philadelphia were the first to carry. the
on Sunday, September 14.

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