# LCMS Convention Proceedings_St. Louis Missouri_1950_S643
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

MISCELLANEOUS MATTERS 643

e so generously. It is safe to say that, largely because of
-performed voluntarily by District public relations men,
,of the Missouri Synod has been heard by more people
ir Church during the past year and a half than in any
Je.period in our 100-year history.

. Press
jew York office has been the center for the distribution
rh Synod news to the press of the nation. The wire
Associated Press, United Press, and International News
have: co-operated excellently in nation-wide coverage,
statements by President J. W. Behnken on various sub-
uding Federal aid to education and euthanasia. Radio
stors and reporters have shown their willingness to re-
Synod news carried by the wire services. Particular
e Religious News Service, which has carried Missouri
i viewpoints extensively and has reported them with

ble understanding.
) st. Public Relations Departments have contributed mate-
ore adequate coverage through local daily and weekly

of the nation’s magazines have printed articles con-

issouri Synod, among them Time, Newsweek, Coronet,
;. The fine Christian response of the Missouri Synod to
fs plimentary references in the last named has helped
friendly and productive relationships.

Radio and Television

department is acutely conscious of the possibilities
‘television hold for good public relations. Particular
‘for the promotion of radio must go to Synod’s Radio
d to the Lutheran Hour.

st that two synodical agencies, the Department of Public
and the Synodical Radio Committee, are concerning
th radio as a medium of mass communication, has
very likely will cause, a certain amount of confusion.
rticularly true of many Districts which have assigned
of all mass media, including press, radio, television,
nnels of communication, to a single public relations
The Board for Public Relations feels strongly that
efficiency call for co-ordination of Synod’s radio and
lations. It is, therefore, submitting a proposal, at the
Peport, for Synod’s consideration.

:of-television programs on the work of Synod have
d in various places with the co-operation of the