# LCMS Convention Workbook_St. Louis Missouri_1981_S299
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

PARISH SERVICES 299

7-26

To Upgrade Official Periodicals
and PR Department

WHEREAS, The official publications of the Synod, the
Lutheran Witness and the Reporter, are to serve the Synod by
encouraging the devotional life of the members of the Synod,
discipleship, mission growth, and also by publishing synodical
and other relevant or significant church news; and

WHEREAS, Both publications, in the wake of a difficult
decade of controversy, are characterized by an “in-house”
approach which allows for omission, coloration, or minimiza-
tion of matters which are of interest to all of the people of our
Synod; and

WHEREAS, Discerning members of the Synod recognize that
this policy does not serve Synod and may be detrimental; and

WHEREAS, Official publications ought to set forth the Con-
fessional character of our church; and

WHEREAS, Due to the concern of members, unofficial publi-
cations of the Synod have had to supply this emphasis for our
people and presently enjoy support and impressive readership;
therefore be it

Resolved, That the Synod initiate a policy change for the
official publications through the Editorial Commission for
Official Periodicals and institute changes in public relations
policy to meet the need for the people of the Synod to be well
informed, recognized for their role as members of the congrega-
tions which make up the Synod and, thereby, involved in all
causes which confront us as a church; and be it further

Resolved, That the Board for Public Relations also be
directed by the force of this resolution to again serve as the

voice of the Synod through the media to the general public in

projecting the Gospel of our Lord and Savior, Jesus Christ,

and, as necessary, defending our church as appropriate in
keeping with the truth and Christian and journalistic ethics.

King of Kings Lutheran Church

Mason, Ohio

R. A. Anderson, Chairman

W.S. Kufer, Secretary

7-27
To Provide Spot Announcements on TV

WHEREAS, The Southern District has made excellent and
extensive use of films from the LLL for public service spot
announcements on television stations throughout the District
during the 1980 Christmas season; and

WHEREAS, There is a great need throughout the country for
greater exposure to such spiritual announcements; and

WHEREAS, Such media materials can be produced less
expensively in quantity by the Synod for use in all the Districts
of the Synod; therefore be it

Resolved, That The Lutheran Church—Missouri Synod
recognize the long-term values and benefits that accrue from
such constructive advertising; and be it further

Resolved, That The Lutheran Church—Missouri Synod
produce such spot announcements suitable for all times of the
year.

Board of Directors
Southern District
Richard E. Kuehnert Jr., Secretary