# LCMS Convention Proceedings_St. Louis Missouri_1947_S466
# Machine transcription, uncorrected — CHI Digital Archive (demonstration)

466 CONSTITUTIONAL MATTERS

on “The Church of the Air” and “Mutual’s Radio Chapel” for sev-
eral broadcasts by pastors of our Synod.

Your Committee made the necessary contacts so that pastors
throughout Synod were able to obtain time on a large number of
independent stations for Centennial broadcasts and provided scripts
and transcriptions for such broadcasts. Your Committee acknowl-
edges the fine co-operation of pastors in this undertaking.

Your Committee commends the work of those organizations
which have been disseminating tracts in greatly improved and
modernized “dress” through which the Gospel truths are pro-
claimed — the Home Missions Council of Synod, the Student Wel-
fare Department, and the American Lutheran Publicity Bureau.

A clip sheet was prepared for the commemoration of the 400th
Anniversary of Luther’s death for Centennial celebration publicity,
and also for the Centennial convention.

Your Committee sent to all pastors a message of congratulation
from President Truman for the Centennial celebration of our Synod.

Through the greater use of outdoor poster advertising, greater
use of paid advertisements in local newspapers, the great chain
of broadcasting stations carrying the Lutheran Hour, and by other
means, the name of the Lutheran Church has been kept before
the public.

Your Committee commends the various local publicity organi-
zations which have been formed throughout Synod. Many of these
have been sponsoring effective joint advertising. The use of the
series of paid advertisements “Preaching Through the Press,”
made available by the St. Louis Publicity Organization, and sim-
ilar “Message advertisement,” is a step forward in the use of paid
publicity for our Church.

Grateful acknowledgment is hereby given to the American
Lutheran Publicity Bureau, which has liberally placed its facilities
at the disposal of the Committee during the past triennium, thus
effecting a saving to Synod in cost of operation.

The Committee is of the same opinion as expressed in its
Memorial to Synod in 1944 (Memorial No. 518) that a Department
of Public Relations should be set up as soon as possible with this
additional recommendation, that the headquarters for the Press-
Radio Department be located in New York City, with a branch
office for governmental relations in Washington, D.C.

The Synodical Press Committee requests favorable action from
Synod on the following resolutions:

Wueneas, No public relations department of Synod has as yet
been established which would take over the work of the Press
Committee; and